Edgewater, NJ (August 29, 2018) – Mariner’s Bank, an independent community bank dedicated to meeting the financial needs of individuals, families, and businesses, selected Digital Onboarding Inc., a SaaS technology company that provides a fully automated new account activation platform, to simplify the onboarding process for new customers.

“Every time we open a checking account, we have the opportunity to build a relationship and it’s critical that we make it as simple as possible for new customers to enroll in online banking, download the mobile app, and sign up for direct deposit,” said Frank Giancola, President and CEO at Mariner’s Bank.  “We get one bite at the apple with new customers and, if we rely on welcome letters and onboarding phone calls, we’ll probably never see them again.”

Javelin Strategy and Research reported that 25% of consumers believe that tasks such as enrolling in online banking are complicated and The Digital Banking Report from the Financial Brand showed that new customer attrition rates range from 25% to 40% due to suboptimal onboarding processes.

“There is too much emphasis on new account acquisition in the financial services industry,” said Ted Brown, CEO at Digital Onboarding, Inc. “Without a strategy to engage new customers after an account is opened and turn them to profitable relationships, all you’re doing is pouring water into a leaky bucket. Mariner’s Bank is leading by differentiating on service quality which is what institutions need to focus on to compete and grow in today’s marketplace.”

“Choosing the Digital Onboarding platform was a no-brainer, said Giancola. “The platform is fully automated and it will enable our team to spend less time dealing with forms and more time serving customers. As an added bonus, the platform doesn’t require core banking system integration so the implementation is fast and simple.”


About Mariner’s Bank

With more than $390 million in assets, Mariner’s Bank is an independent community bank dedicated to meeting the financial needs of individuals, families, and businesses. The bank’s mission is to perform at the highest standards of personal service, to provide the most beneficial financial solutions, to utilize technology wisely in order to improve product offerings and convenience and to promote the well-being of the residents and businesses of Bergen County.

About Digital Onboarding Inc.

Digital Onboarding Inc. is a SaaS technology company focused on helping banking and credit union customers activate their financial services products. Digital Onboarding provides a fully automated new account activation platform that is more efficient and effective than traditional phone calls, emails, direct mail, and print brochures, driving profit by increasing new customer activation rates.


For Mariner’s bank media inquiries, contact: Alexa Monte, amonte@marinersbk.com, (201) 654-3253

For additional information on Digital Onboarding Inc., visit https://www.digitalonboarding.com.

For Digital Onboarding media inquiries, contact: Laurie McLachlan, laurie@digitalonboarding.com, (617) 921-2916.